After we finished with Search engine friendly URLs, now we can start talking about the content of the website itself. And to optimize the content there is many considerations that we will take to make the content easily indexed to get a best placement on search engine results.
The content of your website is very important in SEO, it is not because you’re website is about a topic “XYZ” that you can just by talking about this topic you’ll get a good placement. And it is not also an automatic task that a software can make it, good knowledge of languages is very important here.
General Content Structure
Generally our content is based on two important elements : The title and the text. Obviously the most important is the title, then the text. And for some reasons if our text is very long its preferable to add an abstract. Try to seperate your text in small paragraph for an easy reading and possibly add sub-titles if your text is very long than a normal page (that you can read without scrolling).
Encoding and formating of your content
Even if many don’t give it big importance, but the usage of standards is very important. Use the balise h1,h2,h3 … to format your titles. Use acronym if you want to explain some words in your text. If you want to add some definitions of your products use a glossary like explanation : “XYZ is …”. Add always links to your important pages and we’ll see how links should be :
- Give sense to your link for example Search Engine Optimization is very different from Home. So its better to give links suitable names.
- Add title inside the link using title=”” for example : Search Engine Optimization.
Then we should also use the HTML title, description and keywords in the page meta tags. Title should be precise and very well written so you can target your keywords for example :
- Information portal about Sport is a very common title, also Sport is just in the end while its better if it was Sport Information portal
The same goes for the description and the keyword, find the related keywords and put them by importance order. You can use the Google Keyword tool to find related keywords. There is also many tools online just do some googling for Keyword Suggestion
Keep your content in the beginning of the page
Certainly a web page have many elements like the menu, links … etc. And its very important if your content is available in the beginning of the page. That’s why generally we prefer the usage of div rather than tables in SEO.
Choice of a good domain name
As the domain name is very important I’ll start in this part talking about it, and we’ll see more details about choosing a good domain name in next articles. The domain name first should represent your business. Owner of trademarks are very known and almost don’t need for SEO, but who need SEO are generally new business that have been just established. Which domain name will you choose, how, and how to optimized for the business field where you are acting.
In conclusion we saw here some generalities about content optimization, there is more details and techniques of course, besides specific case studies, so we’ll see later about techniques for Content optimization to get best result in Search Engine Optimization.
