Oracle and Forrester Research are organizing a webcast titled “CRM & The Power of Choice” on Wednesday, July 25, 2007 (8 a.m. PDT / 11 a.m. EDT). You can hear from Mike Betzer, Vice President Product Management Oracle, and Liz Herbert, Senior Analyst Forrester Research, in addition to live Oracle customers.Some vendors preach the software model du jour as the only surefire path to CRM success before understanding your business requirements.
In many cases organizations have different needs within their enterprise and choosing only one CRM application, without the flexibility to adjust to organizational differences, diminishes the success of both the organization and the customers they serve.
In this webcast you will learn :
- Why there is no single right choice for a CRM application for every user in an organization
- Why CRM is most successful when organizations choose the right solution for the right situation
- How to match your business needs to the best CRM solution, on demand, on premise, industry specific, and more
- When and how to consider future needs, expanding to different divisions, integration with the back office and more
- How to address your diverse requirements without creating an IT integration headache
