Google announced today My Maps, a new feature of Google Maps to create and personalize your maps with lines, shapes and placemarks. You can see the new My Maps tabs in Google maps beside results. For those who find the API difficult to use, no worries, you can now play with Google maps on the fly and create amazing maps of your trips or anything you want. Google blog is showing many interesting things that you can do with my maps :

mymaps.png
Very easy to use, but you can always check the user guide for help about using Google My Maps