Last night I had a long discussion with friends about accepting paid reviews on our network, and what I noticed that most of them confuses review and praise. If we accepts paid reviews it doesn’t mean that we’re not going to disclose the truth in case we discover any negative point related to a product or service that we’ve reviewed.
Reviewing a product or service is like making a presentation showing the positive and negative points, the different features, in what it could be useful, the innovation around it, the concept that power it … etc. This is to answer the ethics question, review mean to write positive or negative.
So you’ll ask me what’s the difference between paid and free reviews ? The difference in my opinion will be the price ! Paid review will be certainly privileged to be written and posted first, as a blogger I’m free to blog about any product anytime I want. Paid reviews in this case will help professionals who look forward seeing their campaign online at a desired time so they can monitor the impact …etc.
In two words I’m FOR paid reviews. For readers this won’t change big thing, except some more news, but for bloggers it will be an additional source of revenue, and advertisers will profit from this new opportunity to advertise their product and service to a large number of readers.
