Slashdotted today, looks like google is buying a radio advertising Firm :
According to the BBC Google is buying US radio advertising firm dMarc Broadcasting for an upfront payment of $102m (£58m), rising to a possible $1.14bn by 2009. Interestingly it comes soon after Robert X. Cringely’s prediction that Google will soon expand into targetted TV adverts. It looks we are finally beginning to see Google’s transition to mainstream media
We heared before about the Google TV and the agreement to display programs based on google seigzeit, but today google is going more further by buying a radio advertising company to state itself in the advertising market as a leader ! Advertise with Google everywhere, you can find then Adwords in TV, radio, stadiums … etc.
The deal for California-based dMarc could rise to $1.14bn, depending upon whether a number of undisclosed performance targets are met. “Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” said Tim Armstrong, Google’s vice-president for advertising sales.
Google previously bought advertising in print magazines before selling on chunks of the space to its online advertisers. According to the BBC news.
