After buying Urchin, google was expected to launch a new service based on this great statistical product. Google Analytics is the result of this investment, a service that will makes people understand better their website to better use them. Google Analytics shows you how people found your site, how they explored it, and how you can enhance the visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
The three great features of Google analytics are :
- Sophisticated, yet easy to use
- Integrated with AdWords
- Completely FREE !
Compared to the price of Urchin which was a little expensive, Google Analytics is offered free as a web based service. I have registered for an account and install it on almost all phpmagazine.net pages. After Analytics have been successfully installed and data is being gathered, the first reports will be ready within twelve hours.
Its possible using Google Analytics to add users to give them access to your Analytics reports and report settings using the Access Manager. Its possible also to use the Filter Manager where Filters can be created to include or exclude certain visits or clicks from your reports, to reconstruct a dynamic URL to be more meaningful when displayed in reports, and more.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Even that urchin website is redirected now to google analytics, Urchin 5 still available and is offered exclusively through Google Analytics partners. In addition to software sales, partner services include paid support plans, advanced customized service, product training, and analytics consulting.
Now if you choose google analytics, you may find your path to the conversion university and start leaning how to drive more high quality traffic to your site. Then how to convert visitors and increase their desire to buy.
