Last time we wrote about this software was eleven years ago, it was Piwik, one of the leading open source web analytics software. Today Matomo is the leading open alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites, apps & the IoT and visualise this data and extract insights with built-in Privacy.
Matomo is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. Simply copy and paste this tag on websites you wish to track and access your analytics reports in real-time. It’s used today by more than 1,400,000 websites, which is a great accomplishment ! Congrats !
Matomo today provides tons of new features to show the world the power of open source software :
Open source
Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.Â
100% accurate data
No data sampling means you can make impactful decisions based on 100% accurate reporting.
Support
Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
Adjusts to your needs
Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
Import Google Analytics data
No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
No data limitations
Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.
Easy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
Enhanced insights
The comprehensive range of features gives you actionable insights and a complete picture of your customers.
Tracking personal data
Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
Matomo is available today in the cloud you can try it for free, or install it on your own server. Released under a GPlv3.0 license. More information at https://matomo.org/
