Luke posted a very interesting article about Design and Communication. Design is considered as part as the implementation of the product by many companies, the goal is to make the product pretty. In the other side, it’s interesting to consider design as part as the first Idea of the product, and communicate the design in the first place.
Companies that recognize the strategic value of design know the power of design lies in communication. These companies and their processes include designers and design artifacts (prototypes, mock-ups, concept models) when communicating or developing a vision (as illustrated below). Design artifacts can help an individual, team, or an entire organization understand something visionary. They can also focus a strategy through detailed visualizations of synergy and discord.
