LukeW Interface Designs have a very interesting article on Discoverability of rich web interactions. How could we know that there is drag and drop feature here or there ? There is some great proposal for solution to make it looks better like displaying bubbles with help message, changing cursor, arrows ..
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Many implementations of rich Web interaction designs encounter issues of discoverability. As I pointed out in Bringing Desktop Interactions Online, the awareness of actions like drag and drop and multi-select within Web applications is often low because people don’t expect these behaviors to be possible. As a result, designers often include messaging to educate users on what’s possible.