Data mining, also known as knowledge-discovery in databases (KDD), is the practice of automatically searching large stores of data for patterns. To do this, data mining uses computational techniques from statistics and pattern recognition. Wikipedia encyclopedia
CRM solution without further steps towards identifying prospects to convert them into custormers is useless. The basic main steps are to prospect clients, collect informations, analyzing these informations.
Data mining first todo is to describe the data, and based on this description a plan could be written about the next actions which are about increasing customers value and how to retain them … etc
This is why Data mining and CRM are inseparable to make more profits from CRM solution in the different stages of a customer life cycle.
