Important point with CRM solutions is Customers Satisfaction, and if they’re satisfyed, more money you make. But the link between customer satisfaction and financial success is a lot more than anecdotal, according to a report released Tuesday.
“It’s not a surprise that Google and Yahoo not only do a great job at satisfying their customers but are also both financial successes,” said Larry Freed, president and CEO of ForeSee Results, which co-sponsored the report. “So that’s a great testament to customer satisfaction.”
The ACSI is a national economic indicator of how satisfied customers are with the quality of products and services available to households in the United States. The evaluations, gathered in a report by the University of Michigan Business School and other organizations, carry a top score of 100. Source CNET News.com
You can find out more details about e-Business customers satisfaction results in the ACSI website. Notice that Google and Yahoo! are doubling their revenues as the two giants of respectively search engines and portals, and the correlation between Customers Satisfaction and successful CRM are very visible in their cases.
