OAKLAND, Calif., February 2, 2009 – Marketing veteran Dennis Erokan has joined forces with Steven Donaldson, Michael Zinke and Stephen Herz to form a new full-service ecommerce web development firm. Based in the San Francisco Bay Area, Big Reach provides services to handle all aspects of creating and/or revamping an ecommerce web site. The Big Reach team includes experts in marketing, design, programming, branding search marketing, new media and PR all under one roof and has the talent and capability to handle all ecommerce needs.
“It’s not good enough to just put up an ecommerce web site. Businesses need to have a plan to get customers there and excited about the products,” says Erokan, CEO of Big Reach. “Creating a buzz is essential to making an ecommerce web site successful. Ecommerce is our specialty and Big Reach has all the expertise needed to bring traffic to an ecommerce web site using innovative search marketing, social media and PR capabilities.”
Erokan, who has worked on the advertising/marketing of hundreds of retailers is best known for a string of successful entrepreneurial initiatives including BAM Magazine, the BAMMIE awards, MicroTimes Magazine as well as the management and growth of the Alliance of CEOs networking groups, now located throughout the San Francisco Bay Area. He is also the founder and CEO of Placemaking Group, a San Francisco Bay Area marketing communication firm specializing in PR and web site design.


Each member of the Big Reach team offers a different expertise. Steven Donaldson, creative director has worked with companies such as Wells Fargo, Hewlett-Packard, and Bank of America helping them to define and build their brands through integrated communication programs. Design and branding director, Mike Zinke has extensive experience with product launches and integrated campaigns with an extensive range of technology and ecommerce clients such as; Sony, Perkin Elmer, and Molecular Devices. Stephen Herz, online technology director is an experienced online strategist and has been an industry leader in technology for web for 13 years. Herz was the senior vice president-Online Auto and Consumer Financing for ELOAN, senior vice president-Global Electronic Commerce for Visa International and has held multiple SVP titles with Chase Manhattan.
“Our team has a proven track record in retail and ecommerce. We are bringing together a rare blend of marketing capabilities that we believe will result in a successful venture,” says Donaldson.
ABOUT BIG REACH
Big Reach offers a complete array of web development services that have the ability to take the customer from the idea stage to the launch stage of their ecommerce web site and beyond. Based in the San Francisco Bay Area, Big Reach brings together an exceptional level of talent, experience and expertise in one company. From creative branding and site design to web engineering, search and online marketing, new media and PR, the team has the depth of experience needed to build the best web sites and get the right customers to them. For more information go to http://www.Big-Reach.com or call 866.696.9911.