Mercado makes it easy for multi-store online retailers to easily launch and manage new product lines and Websites.
PLEASANTON, CA, August 19, 2008 – Mercado a leading eCommerce solution provider, today announced that Cymax Stores recently deployed Mercado Ignition OnDemand to help them quickly launch a network of eCommerce Websites – each targeting a different product niche and customer demographic. Cymax is a leading home furnishings and electronics retailer, with numerous specialty sites – with over 250,000 products available for consumers and businesses.
Within the past year, through the use of Mercado Ignition OnDemand, Cymax Stores has been able to replicate their successful marketing platform to over 112 unique sites. By the end of 2008, they are predicting that over 200 will be up and running, and forecast an increase in sales of 40% over 2007 – from $32.5 million to over $47 million.
An Internet Retailer Top 500 business (number 247 in 2008), Cymax launched its first online stores November of 2007. Cymax had reviewed various eCommerce site search solutions but selected Mercado’s SaaS offering because of its exceptional performance and the ease with which they would be able to get stores up and running in time for the quickly approaching 2007 holiday season.
“Mercado Ignition OnDemand gives us the freedom and power we need to develop and reliably launch new niche stores – with immediate and impressive conversion results,” said Arash Fasihi, CEO of Cymax. “The on-demand application allows us to quickly take what works and build on it. We can easily and smoothly migrate our success in one niche market – with its products and services – to yet another.”
The Cymax approach is to select new product lines and launch new sites based on the identification of popular searches on their sites. Once their team settles on a new product line – for example, curio cabinets, it takes the Cymax team about a month and half to design and develop a new site. Once ready, it only takes less than a minute to get it up and running live on the Internet using Mercado. By having several teams working simultaneously on new sites, they are able to average launching a new niche site every two weeks.
According to Arash, “By the end of 2008, we will have about 200 sites online including several new and exciting product areas and brands. We are in the process of adding new Mercado searchandising features for special promotions, best sellers, customer favorites, etc. We are also integrating PowerReviews to allow customers to provide feedback, and to take advantage of Mercado’s social merchandising features.”
“More and more online businesses are adopting a strategy to diversify and expand their product offering and increase their Web footprint. It’s a smart and aggressive way to capture more share of search engine-driven business, and Mercado is helping a number of retailers to execute this approach,” said Corey Leibow, President and CEO of Mercado. “Cymax is an outstanding example of the next generation of online merchant, one who recognizes how to capitalize on niche opportunities – the ‘long tail’ of Internet retailing – and make them their own.”
Mercado is a leading eCommerce solution provider, offering advanced product discovery and merchandising solutions to more than 400 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado’s software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). Macy’s, Arcadia, Overstock.com, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Argos, OfficeMax, GUESS?, Inc., REI, and B&H Photo-Video are some of the online businesses who have partnered with Mercado.
Mercado PR Department
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