Ground ads is a new advertising experience delivering your brand to the entire earth via Google Earth. The idea sounds very crazy to have your brand on top of a building somewhere in the world, but what will be interesting to know is what is the places that I can advertise on ? And how to measure the popularity ? While the only thing that could be tracked are the clicks, and you can’t know if your ad will be viewed or no ? There is a case study in the website about a successful experience :
In the case of this client, the target field was given the Ground Ad treatment. Once the Vap-O-Link had been indexed by satellite, the clickthru traffic from earth viewing services for the client’s website hit such levels that the data center which held his site burned to the ground!